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Romancing The Stones

By Dan Staples of J.Staples Jewelry

Buying a diamond engagement ring is part of a much larger decision that goes far beyond jewelry, tradition, or money. The important fact is that you're even considering such a commitment indicates that you have already made quite a journey. J. Staples Jewelry would be honored in helping you make such an important decision during such a special time in your lives. J. Staples Jewelry prides itself in truly having the largest selection of bridal jewelry in the Louisville area with spectacular quality, value, and service.

We want you to spend some time exploring your diamond ring and wedding band options. Use this time just for looking and becoming accustomed to what is available. Set your own standards for the diamond engagement ring and establish a budget that you feel comfortable spending. Once you have established your budget, don't let a jeweler talk you into going drastically over that budget. Your budget should not be based totally on your income but by varying degrees of the quality and size of the diamond engagement ring that meets your standards and lifestyle.

J. Staples Jewelry has a diverse selection of diamond shapes and sizes that can be tailored to meet your budget. Our staff is not paid by commission, which allows you to shop in a relaxed and friendly environment. Our staff takes pride in helping you make an educated decision based upon each individual situation.

When you begin shopping for your diamond, you need to familiarize yourself with the different diamond shapes along with the four "C's" of diamond evaluation: cut, color, clarity and carat. By understanding these qualities, you can determine which traits are most important to you, and find a balance that best suits your needs. When you purchase a diamond ring from J. Staples Jewelry, the diamonds all include an independent gemological laboratory report or diamond certificate that shows a "blueprint" of the diamond and certifies all the various grades (cut, color, clarity, and carat weight).

The "setting" is what you probably think of as the "ring" portion-the band, accent stones, and the prongs. Everything except the center stone. Settings come in a variety of metals and styles including platinum, 14kt white gold, 14kt yellow gold, and 18kt/platinum two-tone. Settings also offer an array of accent diamonds including: baguettes, rounds and princess cut side stones, to mention a few.

J. Staples Jewelry has over 2,000 different engagement ring settings that can accommodate almost any shape or size diamond. We have the newest selection of platinum and white gold settings available on the market today. We focus on bridal jewelry as a key target area and have always excelled in finding exactly what our customer needs to make the ring a piece of jewelry that will be cherished forever.

At J. Staples Jewelry, we display all of our diamond engagement ring "settings" without a center diamond. This allows you, the customer, to select both the setting and the diamond to customize your diamond engagement ring to fit your style (as opposed to "pre-set" rings where someone else has already chosen the diamond and setting for you).

When designing your own ring which do you select first-the setting or the center diamond? This depends on two things. If either you or the recipient has their heart set on a "princess cut" diamond, we suggest you start with the diamond selection. Or if either of you have your heart set on a platinum setting, start there and review your options. Regardless of where you begin the exciting task of designing your own engagement ring, J. Staples Jewelry will gladly assist you in every step of your purchase. We want to be your jeweler of choice for the years to come.

We invite you to visit our website at jstaplesjewelry.com for an informative tour of our jewelry store and the services we offer as well as a brief overview of diamond grading. We hope you will stop by our convenient location, near the corner of Hurstbourne Lane and Shelbyville Road, where our friendly and educated staff will be glad to assist you.




 
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