By Dan Staples of J.Staples Jewelry
Buying a diamond engagement ring is part of a much larger decision
that goes far beyond jewelry, tradition, or money. The important
fact is that you're even considering such a commitment indicates
that you have already made quite a journey. J. Staples Jewelry would
be honored in helping you make such an important decision during
such a special time in your lives. J. Staples Jewelry prides itself
in truly having the largest selection of bridal jewelry in the Louisville
area with spectacular quality, value, and service.
We want you to spend some time exploring your diamond ring and
wedding band options. Use this time just for looking and becoming
accustomed to what is available. Set your own standards for the
diamond engagement ring and establish a budget that you feel comfortable
spending. Once you have established your budget, don't let a jeweler
talk you into going drastically over that budget. Your budget should
not be based totally on your income but by varying degrees of the
quality and size of the diamond engagement ring that meets your
standards and lifestyle.
J. Staples Jewelry has a diverse selection of diamond shapes and
sizes that can be tailored to meet your budget. Our staff is not
paid by commission, which allows you to shop in a relaxed and friendly
environment. Our staff takes pride in helping you make an educated
decision based upon each individual situation.
When you begin shopping for your diamond, you need to familiarize
yourself with the different diamond shapes along with the four "C's"
of diamond evaluation: cut, color, clarity and carat. By understanding
these qualities, you can determine which traits are most important
to you, and find a balance that best suits your needs. When you
purchase a diamond ring from J. Staples Jewelry, the diamonds all
include an independent gemological laboratory report or diamond
certificate that shows a "blueprint" of the diamond and
certifies all the various grades (cut, color, clarity, and carat
weight).
The "setting" is what you probably think of as the "ring"
portion-the band, accent stones, and the prongs. Everything except
the center stone. Settings come in a variety of metals and styles
including platinum, 14kt white gold, 14kt yellow gold, and 18kt/platinum
two-tone. Settings also offer an array of accent diamonds including:
baguettes, rounds and princess cut side stones, to mention a few.
J. Staples Jewelry has over 2,000 different engagement ring settings
that can accommodate almost any shape or size diamond. We have the
newest selection of platinum and white gold settings available on
the market today. We focus on bridal jewelry as a key target area
and have always excelled in finding exactly what our customer needs
to make the ring a piece of jewelry that will be cherished forever.
At J. Staples Jewelry, we display all of our diamond engagement
ring "settings" without a center diamond. This allows
you, the customer, to select both the setting and the diamond to
customize your diamond engagement ring to fit your style (as opposed
to "pre-set" rings where someone else has already chosen
the diamond and setting for you).
When designing your own ring which do you select first-the setting
or the center diamond? This depends on two things. If either you
or the recipient has their heart set on a "princess cut"
diamond, we suggest you start with the diamond selection. Or if
either of you have your heart set on a platinum setting, start there
and review your options. Regardless of where you begin the exciting
task of designing your own engagement ring, J. Staples Jewelry will
gladly assist you in every step of your purchase. We want to be
your jeweler of choice for the years to come.
We invite you to visit our website at jstaplesjewelry.com for an
informative tour of our jewelry store and the services we offer
as well as a brief overview of diamond grading. We hope you will
stop by our convenient location, near the corner of Hurstbourne
Lane and Shelbyville Road, where our friendly and educated staff
will be glad to assist you.
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